Dynamic QR codes help you stay relevant. Once you've printed a QR on packaging, posters, or brochures, you can still point it to fresh content as things change.
If you're trying to understand how to generate QR code formats that adapt to changing business needs, this feature is the right fit.
Analytics Dashboard
Get a complete view of how your dynamic QR codes are performing — across time, devices, locations, and scan behavior.
This dashboard brings together all the key insights that help you improve engagement, track performance, and make data-driven decisions.
Note: Analytics is available only for Dynamic QR codes. Timezone is set to Asia/Calcutta (IST) by default.
Top Summary Cards
- Total Scans: Shows the total number of scans recorded across all your dynamic QR codes. This includes every time someone scanned any dynamic QR — whether it was for a file, a link, or a WiFi connection.
- Total QR Codes: Displays the total number of QR codes generated in your account — both static and dynamic. This is a cumulative count and helps you track your overall QR usage.
- Daily Avg. Scans: Gives you the average number of scans per day, calculated only from dynamic QR scans.
You’ll also see a small trend indicator (like +2.5%) that compares your current average with the previous week, so you know if scan activity is rising or dropping.
- Peak Hour: Shows the hour of the day when your QR codes are scanned the most.
Useful for understanding user behavior — especially for campaigns placed in public spaces, stores, or events.
Scan Timeline
A smooth line graph that visualizes scan activity over time.
This graph shows daily scan counts for your dynamic QR codes.
It helps you understand engagement patterns, detect spikes (such as after promotions), or find drop-off periods.
Hovering over a date will reveal the exact number of scans on that day.
This section is ideal for tracking your QR performance week-by-week or day-by-day.
User Behavior Insights
- Device Distribution: A donut chart showing what percentage of your QR scans came from mobile vs desktop devices.
Helps you know where your audience is engaging from — on-the-go or at work.
- Useful for optimizing the QR landing page (e.g., mobile-first vs desktop design).
- Operating System: This chart tells you which operating systems people are using to scan your dynamic QR codes — Windows, Android, macOS, and others.
This lets you identify what platforms your users are most active on.
- Helps in designing platform-specific pages or experiences if needed.
- Hourly Activity: A bar chart showing how your QR codes perform across different times of the day. Each bar represents a one-hour window.
- You can clearly see when scan activity is peaking or dropping.
- Helps in scheduling QR placement (e.g., digital screens, shift-based workspaces).
Top Performing Dynamic QR Codes
This section ranks your most successful dynamic QR codes based on total scans.
For each QR code, you can view:
- Name of QR code
- Type (e.g., Link, WiFi, File, etc.)
- Date Created
- Total Scans
- Actions: View detailed analytics, View/Edit QR details, Download QR code
This helps you quickly identify which QR codes are performing best, what types of content are getting more attention, and where to focus your next campaign.
Geographic Distribution
Visual chart showing location-wise scan data, based on IP information collected at the time of scanning.
You’ll see location or IP address, number of scans, and percentage share of total scans.
This section helps you understand where your scans are coming from, identify top-performing cities or regions, and evaluate regional engagement for local marketing efforts.
Individual QR Code Analytics
This page shows you detailed performance and engagement metrics for a single dynamic QR code — including how, when, where, and from what device your QR was scanned.
Timezone for all timestamps: Asia/Calcutta (IST). You can switch to UTC if needed for global analysis.
- Top Summary Cards:
- Total Scans — The total number of times this specific QR code has been scanned.
- Top Device — Identifies whether most scans came from Mobile or Desktop.
- Top OS (Operating System) — Highlights the most commonly used OS among users who scanned this QR.
- Peak Hour — Indicates the time of day when the scan activity peaked for this QR.
- Summary Statistics: Provides a breakdown of the QR code’s performance in device distribution, operating systems used, scan counts, peak hour, creation and last scan dates.
- Recent Scan Activity: Shows recent scans with details like IP address/location, date/time, device and OS used, and other metadata. Useful for tracking campaign reach, monitoring suspicious activity, and post-event engagement analysis.